We all have encountered leaders that left an indelible mark on our lives and thought, “I want to be like that!” Yet somehow our impact doesn’t live up to our desired outcome. I have found that great leaders aren’t superhuman but are normal people with a clear, consistent and credible leadership vision or personal brand. Let me explain a coaching strategy we use with clients to develop the three C’s that allow them to leave an unforgettable imprint on those they lead.

Clear

Be easy to understand. As a leader in your industry, you may tend to talk over your audience. Your people want to know what you really do and get you. Get clear on what you stand for.

Consider: What impact do you want your team to feel after an interaction with you?

Consistent

Repetition is the key to learning. Ensure your leadership brand is a common thread in all of your communication, which may involve taking small risks.  You might share an experience where you failed and persevered when you would otherwise keep it to yourself.

Consider: How will you share your leadership vision consistently?

Credible

Be authentic. Be a leader your team can rely on. A co-worker shared a comment about a panelist who had a strong personal brand. He said, “You can always rely on John to say something shocking and the audience will love it.” It was true. Everyone was engaged when John spoke. He inspired people to get their own opinion whether you agreed with him or not.

Consider: How do you want your communication to be faithful and dependable to your team?

Put the three C’s to work as you grow your leadership vision.