The 3-Part Framework You Need to Grow Your
Powerhouse Team & Business Without Bottlenecks or Burnout

Fill out your application as soon as possible so we can send you an advanced private training with all the details!

LeadWell Transforming Your Team & Business Starts with You.

Hey Leader, we hear you!

You’ve read the trendy books and taken leadership workshops. 

They gave you theory, but not the application.

And now you’re piecing together all the concepts, on your own.  

And you’re tired of spinning your wheels.


...what it will feel like when you're more proactive than reactive, figured out how to help your team thrive, without exhausting yourself and business is accomplishing those big goals you've been striving to acheive.

Being able to practice leadership skills with a group of people that I don’t know has helped me to become more vulnerable in being able to go through the uncomfortable situation of learning something new.


Executive Coaching is an art form, requiring the very special skill of helping the client arrive at, and take ownership of his/her own conclusions. Within that art form, I know of no artist more skilled than Jen Bertsch. Her positive energy and outlook is highly contagious, and she “keeps it real” by helping her clients focus on what concrete actions they can take to positively affect game-changing outcomes. Life is short. If you want to think differently and actually do differently, I assure you that Jen can help, and will help you to become whatever kind of leader you want to become.

Mark K. Senior Leader, Information Technology

If you want to talk and talk but never really get anything accomplished, don’t join Jen’s program. When it comes to straight talk, Jen is a whiz. She is clear, concise, and incredibly insightful. Jen creates the space for you to be your best self, and then she fosters that into something more than you could have ever imagined. Ready to make a real change? Jen’s your gal.

Val G. entrepreneur

You’re ready to develop your team, but you’ve got a lot of questions!

“How do I make time for this when I never seem to get caught up?”
“How do I really “empower” my team? I try and it doesn’t work well.”
“How do I get my team to follow through on the tasks I delegate?”
“How do I get them to think about solutions more when they keep bringing the issues to me?”

  • “How do I make time for this when I never seem to get caught up?”
  • “How do I really “empower” my team? I try and it doesn’t work well.”
  • “How do I get my team to follow through on the tasks I delegate?”
  • “How do I get them to think about solutions more when they keep bringing the issues to me?”

There can be a lot of uncertainty when you are working to help other humans perform at their best. When you are not being intentional, it’s easy to communicate the wrong message, get off track from your vision, and get stuck.

Without guidance and support, it can be difficult to make any progress at all!

That’s why I created LeadWell. We work with the great skills you already possess to improve your leadership habits that will develop your team and scale your business.

Everything You Need to Lead
Yourself and Your Team from Good to Great.

What's Included

Participants meet for LeadWell Lab, at 8:30am CT every other Wednesday. During this virtual group session, you will get coached, watch other leaders get coaching, practice using coaching in leadership scenarios. Discuss & implement strategies to lead your team to sustainable results that increase revenues. 
And always have Q & A time with Jen.

This has been and continues to be the all-time favorite piece of the program.

Participants receive an additional opportunity bi-weekly to get pre-recorded input from Jen and the team by submitting specific how-to questions on topics like:

  • Having difficult conversions
  • How to blend coaching with mentoring and/or training
  • When to integrate coaching
  • Developing onboarding and training standards
  • Delivering effective leadership development meetings with your team
  • How to implement the different styles of leadership for tricky situations
  • Planning and executing successions plans
  • Helping your leaders work in their full potential

Your LeadWell curriculum includes three high-level courses: Personal Mastery, Coaching Skills for Leaders and Integrating Coaching.

Courses include downloads, checklists, numerous tools, templates and videos all curated and tested by Jen and her clients over the past thirteen years. LeadWell participants have exclusive access to the all three courses throughout the ten month program.

Hit the ground running with a 1:1 onboarding call with one of our coaches to help get started on the right track.

Reaching important milestones in your development will help assure you are applying the leader-as-coach skills. They ensure you will see the difference in the results you get from yourself and your team.

Review results and build next step action plans during these 1:1 milestone calls with one of our LeadWell coaches.

Leadership development is about more than taking a class or two. Sharing insights with your fellow LeadWellers will open your eyes.

Realizing that you are not the only leader who struggles with those tough conversations is freeing.

Ask all the questions, receive feedback, share observations and so much more.  
This is THE space where leaders have the freedom to practice vulnerability and up level their personal leadership.

Join us in this unique space for leaders.

LeadWell Application

We are so excited to see if you’re a good fit to work with us to scale your business by improving your leadership. Please take a minute to complete the form below so we can learn more about the kind of leader you want to be and see if we can help you.  This is your chance to make an impression and let us know if you would be a good addition to the LeadWell community. You are not obligated to enroll by filling out this application. 

I could try out leadership skills, experiment with them and then go back to LeadWell, learn from others and learn from Jen. It created a great feedback loop that really worked wonders. It accelerated and increased my learning.

Dietrich W. Health Services, Owner/Chief Visionary & Coach

Leading a sales team of six, very diverse, highly-driven, and achieving sales people was so much more difficult before I started implementing skills and using the tools I’ve received from LeadWell. I no longer dread the difficult conversation, and I am able to coach my team out of their habits or behaviors that are holding them back. With the knowledge and techniques I’ve gained from LeadWell, I’ve been able to create a more productive team, personally and professionally, by focusing them on what really matters, and raising awareness about important facets of their life that affect their work, like their emotional intelligence and work-life balance. I’ve created a safe space for them, which has built trust in my leadership and the organization. They know I consider them the quarterback of their own team, and because I’m an empowering leader, we get more done, and we’re all happier doing it.”

Wendy Regional Vice President in a software firm

Before I started working with Coach Jen, I was at a “stuck” point in my business. I was working hard, but continually coming up short on goals and growth.

 Jen directed me to think things through for myself and arrive at my own conclusions versus always giving me advice or telling me what she thought was best. The big key that I was missing was focusing on the right priorities. I realized that I need to really care more about my team’s success then I do about my own. This approach has helped me to grow much stronger over time. My business has grown by over 30% and my income has doubled!  I would highly recommend anyone that would like to improve their results in any area of their life to work with Jen in LeadWell. 

Jack G. Entrepreneur, Health & Nutrition, Executive Leader

Frequently Asked Questions

This is a question many people wonder.
Your ability to lead yourself well is going to impact your ability to lead others well. If you recognize that and if you are willing to learn and grow, then you have enough experience.

Each bi-weekly Lab (group call) will be recorded and will be shared.
You’ll have the opportunity to connect    and get input on your team development weekly through submitting questions. 
The important thing is that you carve out time to do your development work and stay connected through the community. 

LeadWell meets in a virtual space. We use Zoom video conferencing to gather.

Our primary audiences are business owners, CEOs, or senior leaders who are responsible for the team and their development. If that is you, then this is an opportunity you should consider. 

Leadership development in the form of leader-as-coach training is a top trend in coaching. It gives leaders a great foundation for communication that is highly engaging and empowering, which are two key factors in growing organizations. 

Our participants are typically focused on increasing their ability to work ON the business instead of always IN the business, while growing revenues. 

LeadWell is a 10 month leadership development and coaching program that will help you improve the habits you need to scale your business and organization.

Press play and take a peek inside LeadWell!

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Integrate Coaching into daily conversations

And you’ll finally banish the issues that translate to lost time and money:

  • Employee disengagement
  • Over-dependence on you
  • Inability to solve problems
  • Lack of initiative
  • Low morale and productivity
  • High turnover

Imagine what it will feel like to lead with more ease, authenticity, newfound vision and discipline.

Everyone levels up!

Screen of LeadWell Lab meeting participants; leadership development program offers practice and mentoring opportunities!

Practice Makes Permanent

Every other week, you get the chance to employ what you learn through observation, practice, and firsthand experience.

The real-time LeadWell Lab is a unique opportunity to discuss and practice your leadership skills in a mentoring situation so you can improve on the spot!

My ability to problem solve and work with people has increased exponentially. There are always moments now of “What would Jen do?!” when something comes up. In LeadWell I’ve learned to ask open-ended questions that lead others to their own solutions. I now see the value of coaching for myself and the value of coaching others as part of leadership.

Calyssa H. Executive Artistic Director

Since working in the LeadWell program, my team has been performing better than ever. I used to run my team; now I know how to “let them run”! The skills I’ve learned in LeadWell helped boost employee engagement from 83 to 91%, and we even saw a 3.5% increase during COVID. We’ve seen a 10% jump in positive responses when we’ve asked employees if they have received recognition and praise in the last seven days. Our assets have grown from $45 million to $65 million in two years, and we believe LeadWell contributed greatly to this by providing support and guidance to help me and my leaders adapt our mindset and lead ourselves and others to greater success.

Nicholas M. President/CEO, Finance

LeadWell Alum Shayna

Jen has helped me think about my leadership goals more creatively and dive into solutions without fear. Since starting work on my development with Jen, I have had a 90% increase in my income. Jen’s style urges me to reach goals and become a more effective leader of myself and my teammates. Every LeadWell Lab brings out brave new ideas and challenges that I can now embrace with confidence. I wouldn’t have been able to handle the shifts of my team and the growth of my organization without becoming a better leader through LeadWell. I recommend the program to any leaders who are ready and willing to grow. Know that it will get uncomfortable along the way…but when it happens, Jen and her team will have your back!

Shayna F. Entrepreneur, Health & Nutrition, Executive Leader